EDUCATION AND TEACHING REFROM AND INNOVATION OF THE UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMIC IN THE NEW MEDIA ENVIRONMENT

Abstract

This article aims to explore the educational reform and innovation of the University of International Business and Economics in the new media environment. The rapid development of new media technology has brought many challenges and opportunities to the management of higher education and teaching. This article summarizes a series of characteristics presented by the University of International Business and Economics in the new media environment by analyzing research background, reform and innovation strategies, practical case analysis, challenges and countermeasures, and proposes areas that should be focused on in the future to continuously promote transformation and upgrading