COMMUNICATION OF URBAN CULTURAL IMAGE IN THE PERSPECTIVE OF NEW MEDIA-TAKING JINAN AS AN EXAMPLE

Abstract

Combining the concepts of urban cultural image, new media and Jinan's strategic layout for enhancing cultural soft power, this paper elaborates on the background and significance of the study of Jinan's cultural image communication under the perspective of new media, and at the same time clarifies the research focuses of the research questions, research objectives, research hypotheses, and the scope of the study. In addition, the relevant academic terms involved in the study are also explained in detail. Finally, this chapter proposes the expected contributions of this study in terms of academic and practical applications, with a view to providing some reference for the communication management of Jinan's cultural image under the new media perspective