GUIDELINES FOR PROMOTING THE PUBLICATION OF RESEARCH PAPERS IN NATIONAL AND INTERNATIONAL JOURNALS OF ACADEMIC PERSONNEL IN COLLEGE OF INNOVATION AND MANAGEMENT

Abstract

The purpose of this research is to: 1) study the problems associated with publishing research articles in journals among faculty members and researchers, 2) investigate the publication needs among faculty members and researchers, and 3) study the strategies to promote the publication of research articles in journals among faculty members and researchers. This is survey research, and the sample group includes 15 administrators and 205 faculty members and researchers, selected through simple random sampling. Data collection tools include interviews and approximate-value questionnaires with a 5-level scale. Data analysis involves percentages, means, and standard deviations. The research findings indicate that:

The majority of respondents in the survey are female (72.2%), aged 50 and above (56.1%), with a higher education level, mostly holding a doctoral degree (72.2%), and mostly completing their education in Thailand (68.3%). A significant portion holds the position of Assistant Professor (36.0%).

The analysis of data concerning the problems in publishing research articles reveals an overall moderate level of issues (x̅3.21, S.D. = 1.016). Specific issues include problems with research articles (x̅3.27, S.D.= 1.064), personnel issues (x̅3.23, S.D. = 1.012), finding publishing outlets ( x̅3.22, S.D. = 0.903), and financial issues ( x̅3.13, S.D.= 1.086).

Respondents express a high level of agreement regarding the need for promoting the publication of research articles in journals. Recommendations include creating incentives to motivate individuals within the organization for both quantitative and qualitative performance ( x̅4.22, S.D. = 0.755), establishing a support center for article review and publication submission processes ( x̅4.16, S.D. = 0.928), providing consultation services for language-related issues in writing articles ( x̅4.14, S.D. = 0.805),and adjusting promotion mechanisms to increase publication and motivation for results through fair and suitable work practices.