INNOVATIVE MANAGEMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES ON CHINESE CROSS-BORDER E-COMMERCE PLATFORMS

Abstract

With the deepening of trade cooperation among other countries and the rapid development of networked information technology, China's cross-border business has become the banner of the progress of The Times and the development of economic globalization and has also become an important part of the Silk Road diplomacy advocated by China. In recent years, under China's preferential policies, China's cross-border e-commerce industry has developed rapidly, and the regulatory scope has gradually matured, which has strengthened the overall management of China's cross-border e-commerce enterprises and promoted the sustainable development of cross-border e-commerce and enterprises, which is beneficial to China's economy. The overall improvement of the overall development dimension and level is also conducive to strengthening international economic and trade exchanges and cooperation and promoting the comprehensive development of e-commerce enterprises and industries around the world. A series of problems, such as low quality, uneven product quality, cross-border logistics development talent lag, lack of innovation consciousness, restrict its rapid development. Therefore, this paper puts forward relevant countermeasures such as improving the operation ability of cross-border e-commerce, strengthening the ability of product quality supervision, improving the speed of cross-border logistics distribution, strengthening the training of cross-border e-commerce and talents, improving the service level of cross-border e-commerce, and promoting product innovation and brand development. The business model innovation and development of small and medium-sized enterprises have made positive contributions.

Since 1997, To Jack Ma to create Alibaba B2B e-commerce platform, To Taobao, Dangdang, Jumei Youpin and a few, a series of e-commerce was born, China's e-commerce has entered a period of rapid development, Cross-border e-commerce, as an important branch of e-commerce, It has also been highly valued, Through services such as the Internet and express delivery, Exchange of the people between countries, Goods are sold across borders, By 2012, China's cross-border e-commerce import and export transaction volume was 2.3 trillion yuan, In 2012, the transaction scale of China's e-commerce market reached 8.1 trillion yuan, Cross-border e-commerce accounts for 28.4% of the entire e-commerce market, Cross-border e-commerce occupies a pivotal role in the e-commerce market. China’s cross-border e-commerce is still in the early development, the government also has certain policy support, development potential, but there are also management policy defects, cross-border customs barriers, logistics barriers, credit and other problems, according to the current cross-border electricity market development status and many problems, we must put forward innovative business strategy to deal with, and promote the development of cross-border electricity in our country.