RESEARCH ON THE DEVELOPMENT STRATEGY OF THEME FILMS IN THE NEW NORMAL ERA

Abstract

As an important cultural and artistic form, film plays an important role in promoting the development of society and people's life. With the progress of science and technology and the change of audience demand, the film industry also needs to constantly innovate and develop and develop appropriate development strategies to cope with the market challenges. A theme film refers to a film work created and presented around a specific theme or concept. It is not only entertaining, but also can convey profound thoughts and values. The development strategy of theme films is the result of comprehensive consideration in various aspects, which needs to be fully grasped from the target audience, creative team, script and marketing. Through continuous efforts and continuous improvement, theme films can better meet the needs of the audience and make a positive contribution to the development of the film industry.