THE CURRENT SITUATION OF SPORT TOURISM MANAGEMENT FOR SUSTAINABLE IN SICHUAN PROVINCE, CHINA

Abstract

     Sport tourism is one of the rapidly developing emerging industries in China. Its development not only drives the development of local economy, expands employment channels, enriches the cultural life of the people, but also enhances the quality of the people and effectively promotes the promotion of national fitness. With the rapid development of sport tourism in Sichuan Province, various related problems have also emerged. Currently, cultural differences, language barriers, information asymmetry, and other issues limit the sustainable development of sport tourism in Sichuan Province. This article uses a literature review method to build a comprehensive, scientific, and sustainable sport tourism management model to provide a solid theoretical foundation and practical guidance for the long-term development of China's sport tourism industry.