FACTORS INFLUENCING THE SELECTION OF STUDY IN THE DOCTOR OF PHILOSOPHY PROGRAM IN INNOVATIVE MANAGEMENT AT COLLEGE OF INNOVATION AND MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY OF CHINESE STUDENTS

Abstract

This research aims to study the basic information about Chinese students who are selected to study in the Doctor of Philosophy (Ph.D.) program in Innovative Management at the College of Innovation and Management, Suan Sunandha Rajabhat University. The specific objectives are to study the basic data of students who opt for this Ph.D. program, focusing on factors influencing their decision-making. The scope of the study targets the population and sample group, consisting of Chinese doctoral students studying in the field of Innovative Management at the College of Innovation and Management, Suan Sunandha Rajabhat University, with a sample size of 137 students. The research findings indicate that 80.29% of the respondents are female, while 19.70% are male. Regarding the total monthly family income of 50,000 Baht or more, it constitutes 32.84% of the participants. In terms of factors influencing the Selection of Study in the Doctor of Philosophy Program in Innovative Management at College of Innovation and Management, Suan Sunandha Rajabhat University of Chinese Students, as follows; the image branding factor of the academic department has the most significant impact on the decision-making process, with a mean score at the highest level (x?= 4.55, S.D. = 0.62), In terms of the factor related to public relations, it holds significant influence with a mean score at a high level (x?= 4.42, S.D. = 0.94) and the factors curriculum factors is (x?= 3.86, S.D. = 0.94) respectively.