GUIDELINES FOR INCREASING EFFICIENCY IN DEVELOPING WEBSITES FOR PUBLIC RELATIONS

Abstract

Optimizing website development for public relations is an important component. It is also a mechanism for inducing impressions and images from the organization to the public or outsiders using notification. Explain what caused Knowledge and understanding from the general public Currently, the preparation of the website for the public relations of the agency, it is one of the most important mechanisms of management. To create a good image, popularity, and understanding of the agency. The objectives of this research are 1. To study methods for increasing efficiency in developing websites for public relations. that currently exists at Suan Sunandha Rajabhat University Udon Thani Education Center 2. To increase efficiency and develop the website for public relations. of Suan Sunandha Rajabhat University Udon Thani Education Center 3. To study opinions on the website of Suan Sunandha Rajabhat University. Udon Thani Education Center The sample group used in the research consisted of. Group of personnel including administrators, teachers, staff, and students of Suan Sunandha University. Udon Thani Education Center, 35 people. 2. Public relations, social media, and corporate image experts, 5 people. Research tools: 1. Website quality assessment form. 2. Interview form with public relations media experts 3. Public relations website of Suan Sunandha Rajabhat University Udon Thani Education Center Data analysis used statistical values of percentage, mean (̅), and standard deviation (S.D.). The results of the research found that the guidelines for increasing efficiency in developing websites for public relations are results from studying opinions on the website of Suan Sunandha Rajabhat University. Overall, the Udon Thani Education Center is at the highest level. However, the person responsible for creating the website in public relations Standards should be maintained along with applying it to improve and develop the website This will help the website to be published effectively.