GUIDELINE FOR DEVELOPMENT FOR TOURISM IN PINK WATER LILY LAKE, UDON THANI PROVINCE

Abstract

The objectives of this research were to 1) study the tourism potential of the Pink Water Lily Lake, Udon Thani province, Thailand and 2) find guidelines for integrated tourism potential development for the Pink Water Lily Lake area, Udon Thani province. This research is a mixed method (Mix methodology) using qualitative research and quantitative research to obtain information on the needs and possibilities for the tourism potential development of the Pink Water Lily Lake, Udon Thani province appropriately by data collection from 2 groups of samples: Group 1 is the public who are tourists in Udon Thani province. In addition, data were collected by interviewing the 2nd group of samples, which are business entrepreneurs in the Pink Water Lily Lake area, Udon Thani province and community leader about guidelines for tourism potential development at Pink Water Lily Lake area, Udon Thani province. The results of the research were found as follows: 1) Pink Water Lily Lake is a freshwater pond and the largest freshwater source in Udon Thani province. Pink Water Lily Lake area is a beautiful natural tourist attraction. The community is selfless, kind, and united with one another and can help develop tourist attractions, and 2) guidelines for tourism potential development include developing villagers' houses to be a homestay, developing of various activities, food, products from Pink Water Lily and local resources, appropriate souvenirs, and increasing online public relations channels for tourists to know and come to visit more. This will help the community earn more income from tourism. Including government agencies and the private sector involved should help to promote the conservation of the natural environment and promote the restoration of local traditions and culture This will help the Pink Water Lily Lake community develop sustainable tourism.