INNOVATION IN MANAGING THE ECOSYSTEM OF E-SPORTS AND ANALYZING THE GROWTH OF THE GAMING BUSINESS IN THAILAND

Abstract

Presently, games or esports have become increasingly acknowledged by society, both on a global scale and locally. However, lingering questions persist for many individuals, such as the potential directions for the development of games, the seriousness with which one can pursue gaming as a livelihood, and the establishment of a business structure for esports that caters to all target demographics. Esports possess a business structure that can access every target group, attracting individuals with diverse business interests and experiencing continuous growth. Crucially, there is government and private sector support, leading to increased recognition and growing confidence among investors. These elements are transforming the esports industry, propelling the growth of various professions, with innovations in ecosystem management influencing the esports business's growth. The current game industry is rapidly expanding with modern innovations and digital technologies that cater to the preferences of the new generation of players. Esports, identified as an international sports competition trend, is gaining strength. Therefore, analyzing the growth of esports is crucial for businesses and the burgeoning game industry in Thailand. Many entities show a keen interest in this sector, evident in collaborations with hardware and software producers and active participation in both Thai and international competitions. The esports industry is no longer just a pastime for children; it requires the understanding of adults, not just about what the game is but how to develop it, given the escalating growth of the game business in Thailand. This article is crafted to enlighten readers about innovation management, focusing on two key aspects: 1) Innovations in managing the esports ecosystem 2) Analyzing the growth of the game business in Thailand.