COMMUNITY TOURISM MARKETING INNOVATION TO ENHANCE THE FOUNDATION ECONOMY OF SAMUT SONGKHRAM PROVINCE

Abstract

This research aimed to 1) develop community tourism marketing strategies in Samut Songkhram province, and 2) increase competitiveness to upgrade the basic economy of Samut Songkhram Province. The sample group was People and entrepreneurs 200 people, Use Content Analysis and summarize it as an essay.

The finding revealed that;

1. 1. Community tourism marketing innovations to enhance the community foundation economy to propose community tourism marketing strategies as follows

Strategy 1 Promotion and development of tourism in the form of community tourism according to the identity of the community.

Strategy 2 Promotion and quality control of community tourism sites.

Strategy 3 Promoting and supporting the promotion of tourist attractions by emphasizing storytelling.

Strategy 4 Promotion and development of the physical environment and the composition of tourist attractions to facilitate the elderly and disabled tourists.

Strategy 5: Promoting proactive and sustainable strategies

2. Increase competitiveness to upgrade the basic economy it was found that 1) travel behavior has a pattern of traveling by private car. 2) Tourism management potential: There is a high level of potential in the criteria, and 3) Guidelines for developing the potential of community tourism management found that: 3.1) Travel routes should be increased, pamphlets should be prepared in English and Chinese, 3.2) The water supply system should be managed so that the water flows normally. Add enough toilets and trash cans, 3.3) The quality and suitability of accommodation and food should be of a standard that suits the price and is adequate, and 3.4) Rim trail cycling activities should be added. Canal to see nature, 3.5) The format and price of travel packages should be appropriate, 3.6) should provide tourist information, banks, and ATMs to tourists, and 3.7) Public relations, quality and price of food public toilets and increased supply of trash cans, both public and private.