FACTORS RELATED TO SATISFACTION WITH FINANCIAL TRANSACTIONS IN BUYING PRODUCTS AND SERVICES: CASE OF TALINGCHAN FLOATING MARKET, TALINGCHAN DISTRICT, BANGKOK

Abstract

This descriptive research aimed to study the factors related to satisfaction with financial transactions in buying products and services: the case of Talingchan Floating Market, Talingchan District, Bangkok. Data was gathered from the research of platforms of financial transactions in buying products and services at Talingchan Floating Market as defining the population and sample group and finding the personal information related to satisfaction with financial transactions in buying products and services by using Kendall’s tau_B Correlation Coefficient. The findings revealed that 1) Ages related to satisfaction with financial transactions in buying products and services on service and system at a 0.01 level of significance, 2) Education levels and income related to satisfaction with financial transactions in buying products and services on service at a 0.01 level of significance, and on the system at a 0.05 level of significance, and 3) Occupation related to satisfaction with financial transactions in buying products and services on service and system at a 0.05 level of significance.