PRODUCT DEVELOPMENT FROM REED MAT BAN NONG NA KHAM COMMUNITY ENTERPRISE GROUP, MUANG DISTRICT, UDON THANI PROVINCE

Abstract

The purposes of this research were to study consumer satisfaction towards product formats for woven reed mats. The group discussion and questionnaire were used as research tools. The group used in the study was a discussion group of 10 members of Nong Na Kham Reed Mat Weaving Group, Muang District, Udon Thani Province and collected data from 100 buyers of reed mat products. The statistics used in the data analysis were mean, standard deviation and group discussion. The results of the research showed that the satisfaction of the consumers towards the pattern of reed mat woven products in terms of form and overall use of the product was at a high level. Emphasize the image of the product that is suitable for the value of reed mat weaving. Overall satisfaction was at a high level. Consumers value products that have a beautiful appearance and create value in the mind