THE CURRENT SITUATION OF JISHOU DRUM CULTURAL FESTIVAL

Abstract

Drum is a symbol of spirit, dance is the expression of strength, Xiangxi Autonomous Prefecture in order to promote drum culture, to create a characteristic tourism brand, in recent years to carry out an international drum culture festival. The Jishou Drum Cultural Festival has the characteristics and highlights of inter nationality, interactivity, originality, marketability, etc., and is a grand event for all-round, multi-angle and three-dimensional display of international drum culture; It is a grand event that brings together international drum culture interaction, academic exchanges, performance competitions, national participation, inspiration carnival, and detonating the market. With the theme of "World Inspiration, Inspiring the World", the main body of the event is the "Opening Ceremony Parade International Drum Culture Exchange Conference" jointly carnivaled by drum teams of different colors on five continents, and invites Miao drum players from all over the country to participate in the "China Miao Drum Competition", so that foreign tourists and local people can experience the perfect integration of drum culture and natural landscape and the charm of world drum culture at zero distance. It is also a grand event to realize the productive transformation of intangible cultural heritage items and promote the in-depth integration and development of local cultural tourism.