PARTICIPATE VIRTUAL CORPORATE SOCIAL RESPONSIBILITY CO-CREATION ON THE GREEN PURCHASE INTENTION： LITERATURE REVIEW

Abstract

Virtual CSR co-creation activities have become effective strategic tools for enterprises to promote green consumption. The research objective of the current study is to find out whether the experience value acquired by users in the process of virtual CSR co-creation leads to pro-social behavior, namely, the willingness to purchase green products. This study provides an in-depth exploration of green purchase intention induced by participation in virtual corporate social responsibility co-creation. The existing literature is reviewed, and future development directions are proposed. The purpose of this article is to explore the impact of participation in virtual CSR co-creation activities on green purchase intentions. This paper investigates how participation in Virtual CSR co-creation initiatives affects consumers’ intentions to make green purchases. We can raise consumer demand for eco-friendly products, encourage sustainable business development, and raise public awareness of environmental issues through literature review research. Research topics are not only beneficial to the long-term development of enterprises, but also of great significance to promoting the sustainable development of the entire society.