INFLUENTIAL FACTORS OF COMPETITIVE SPORTS MANAGEMENT ON THE INNOVATIVE DEVELOPMENT OF COLLEGE SPORTS EVENTS: AN EMPIRICAL ANALYSIS IN JIANGXI PROVINCE, CHINA

Abstract

This study aims to explore the influencing factors of competitive sports management on the innovation and development of college sports events, focusing on analyzing the relationship between the current situation of sports event management and the development of innovation in colleges and universities in Jiangxi Province. Through questionnaire surveys and semi-structured interviews, the study collected feedback from 600 managers, students and event participants from 10 universities in Jiangxi Province, and combined quantitative and qualitative analysis methods, the study revealed the main influencing factors on the innovation of university sports events. The study found that the management mechanism, resource allocation, participation of market players and the application of technological means are the important factors that promote the innovation of college sports events. By analyzing the perspectives of managers and participants, this paper puts forward the challenges faced by college sports events in the process of innovation, and puts forward the suggestions of optimizing the event management mode, strengthening the integration of resources, and promoting market-oriented operation. The conclusions of the study provide theoretical support and practical guidance for the management of college sports events in Jiangxi Province and other regions, and help promote the continuous innovation and development of college sports events.