THE ROLE OF SOCIAL ENGINEERS IN PROMOTING BAN CHIANG COMMUNITY PRODUCTS: BRIDGING LOCAL WISDOM AND THE CREATIVE ECONOMY

Abstract

This project emphasizes a student-centered approach, where students apply social engineering processes to address community development challenges in Ban Chiang Subdistrict. The initiative focuses on identifying, understanding, and addressing visible issues by implementing the MIC Model. Through this process, students develop four key social engineering skills: Critical Thinker, Effective Communicator, Collaborative Facilitator, and Innovative Creator. The project outcomes demonstrate the potential of integrating social engineering practices into community development, empowering students with essential skills while benefiting the local community.