Guidelines for Improving the Quality of Research Services of the Research and Academic Services Division, College of Innovation and Management, Suan Sunandha Rajabhat University

Abstract

This research was conducted to examine the satisfaction of personnel regarding the quality of research services provided by the Research and Academic Services Division, College of Innovation and Management, Suan Sunandha Rajabhat University, and to explore ways to improve such services. A quantitative approach was used with a questionnaire administered to a sample of 100 personnel out of a population of 134. Data were analyzed using descriptive statistics. Findings revealed high overall satisfaction (mean = 4.02) across five SERVQUAL dimensions: reliability, responsiveness, assurance, empathy, and tangibles. Recommendations for improvement were proposed for each dimension to further enhance service quality.