The Value of Learning and Teaching Design: Key Factors Influencing, Knowledge, Engagement, Case Study, and Presentation

Abstract

This study aimed to analyze key factors influencing the value of learning and teaching design—specifically knowledge, engagement, case study, and presentation—to develop a conceptual framework. The research population comprised PhD students enrolled in the Innovative Management program at the College of Innovation and Management, Suan Sunandha Rajabhat University. A sample of 200 participants was selected using Taro Yamane’s formula from a population of 400. Data were collected via a 5-point Likert scale questionnaire, semi-structured interviews with 20 key informants, and structured observations. Quantitative data were analyzed using descriptive statistics, correlation, and multiple regression analyses; qualitative data underwent content analysis. Findings revealed that engagement strategies had the strongest influence on presentation effectiveness (β = 0.531), followed by knowledge integration (β = 0.267) and case study implementation (β = 0.195). A conceptual framework consisting of four interconnected dimensions—Knowledge, Engagement, Case Study, and Presentation—was developed. The study recommends faculty development, technology-enhanced engagement strategies, and authentic case studies to improve teaching and learning design in the digital era.