CROSS CULTURAL COMMUNICATION OF THAI FILMS IN SHANGHAI, CHINA UNDER THE PERSPECTIVE OF NEW MEDIA

Abstract

This paper examines the growing trend of cross-cultural communication of Thai films in Shanghai, China, amid rapid globalization and digitalization. It focuses on the influence of new media platforms on the communication of Thai films and uses theoretical and case study approaches to discuss the role of new media in promoting Thai film communication. The study evaluates cross-cultural communication strategies and offers optimization suggestions, aiming to support the promotion of Thai films in the Chinese market and foster cultural exchange between China and Thailand.