FACTORS AFFECTING THE SUCCESS OF CONDOMINIUM RENTAL BUSINESS IN BANGKOK

Abstract

This research aims to study the factors affecting the success of condominium rental business in Bangkok. This is a mixed methods research to make the study more effective; quantitative research: The population and sampling group residents living in condominium in Bangkok of 400 samples by non-probability sampling method and random sampling method and qualitative research: The population and sampling consists of condominium rental business in Bangkok as key informant totaling 10 individuals, using purposive sampling without relying on probability sampling. The research results found that most were aged 31-40 years. They were single. They had a bachelor's degree, were employed in private companies and had an average monthly income of 30,001-40,000 baht. The research results found that most people chose an condominium because it was convenient to travel and good location. The reason for moving condominium was because they changed their workplace. They would make the decision themselves. They paid 10,001-15,000 baht per month in condominium rent. They stayed for less than 1 year and lived alone. They found information from relatives recommendations. They decided to rent a studio room. They chose a furnished condominium and they chose the condominium location because it was close to their workplace. The findings of the marketing mix that influenced the decision to use condominium rental services overall was at the highest level of importance and The findings of the overall success factors in operating an condominium rental business were at a very important level. The hypothesis test result found that different behaviors in using condominium rental services have different effects on the success of condominium rental businesses in Bangkok at a significance level of 0.05. and the different marketing mix factors have different effects on the success of apartment rental business in Bangkok at a significance level of 0.05.