A SPATIAL DEVELOPMENT APPROACH TO ELEVATE KANCHANABURI'S CREATIVE ECONOMY TOWARDS A SUSTAINABLE INTERNATIONAL GREEN TOURISM MODEL

Abstract

This research aimed to propose a spatial development approach to elevate Kanchanaburi's creative economy towards a sustainable international green tourism model. The sample group was People and entrepreneurs, 245 people. Use Content Analysis and summarize it as an essay. The finding revealed that, a spatial development to elevate Kanchanaburi's creative economy towards a sustainable international green tourism model. Economic innovation and community participation in the development process as follows: 1. Development of green tourism products and services Creating value for local products such as handicrafts, products from natural resources, and unique foods of the province. It focuses on environmentally friendly production and efficient use of local resources. Focus on environmental conservation Reducing Impacts on Ecosystems and Nature Education 2. Use of green technology and renewable energy Support the use of solar and wind energy in the tourism industry, such as hotels, resorts, and tourist attractions, to reduce carbon emissions and promote energy sustainability. Waste conversion into energy or sustainable wastewater treatment to preserve the environment in tourist areas. 3. Participation of local communities in the development process By training and building skills in the community, developing skills in services, natural resource management, and marketing for the community to be able to operate the tourism business efficiently and sustainably. 4. Building an international green tourism network Building international cooperation Cooperation with international organizations in tourism and the environment To develop green tourism guidelines that are in line with international standards and exchange knowledge on natural resource management. as well as participation in international projects or contests. To create awareness on the world stage and raise the image of the province to the world. 5. Green Tourism Branding and Marketing Build a brand " Green Kanchanaburi " emphasizes the image of a city with sustainable ecotourism and environmental protection. Using the highlights of nature and culture as an attraction, as well as conducting online marketing and public relations. Use digital technology and platforms to promote tourist attractions. Organizing special events or presenting stories of local communities. To attract tourists who are interested in green tourism. 6. Providing infrastructure to support green tourism, using green public transportation, developing and supporting the use of environmentally friendly public transportation systems such as electric buses, bicycle travel, and walking in tourist areas, as well as designing environmentally friendly tourist attractions. Develop tourist attractions that consider nature preservation and reduce environmental impact. Spatial development to enhance the creative economy in Kanchanaburi Province. Focus on innovation in sustainable tourism using green technology. The integration of these approaches will help elevate Kanchanaburi to a model city for sustainable, internationally recognized green tourism.