INNOVATIVE ESPORTS COMPETITIONS FOR THE INTERNATIONAL PROMOTION OF THAI SPORTS POTENTIAL : A CASE STUDY OF THE UNIVERSITY ESPORTS CHAMPIONSHIP

Abstract

Esports is a relatively new sport. However, with digital technology, people around the world can play together without borders, leading to rapid popularity in many countries. This research aims to create innovative competitions through games and esports to promote Thai esports to an international level. Under the University eSports Championship concept, it encourages young people to pursue new careers, stay ahead of global changes, and respond to the continuous growth of the esports industry and related businesses to meet international standards. The project begins by studying market demands in gaming and esports to enhance competitive capabilities, examining training methods and ergonomic planning to develop the physical potential of esports athletes — such as endurance during gameplay, training, muscle strengthening, and agility in response to the brain and muscles — as well as caring for muscles to prevent injuries from prolonged gaming. It also aims to develop competition formats on major platforms to elevate Thai esports to a global level, providing youth with real-world experience and supporting local entrepreneurs in shifting from importers to producers and rights owners. Additionally, it promotes English communication to support game and esports competitions, builds awareness through digital marketing, branding, and content creation, and develops youth skills through training. This fosters the development of new skills that can be further developed into careers in the digital age, creating opportunities for young people to earn income, manage and care for themselves, and utilise technology to add value to the country's economy.