F ACTORS INFLUENCING PEOPLE ’ S DECISIONS TO USE EXERCIS E AND FITNESS CENTER SERVICES IN MUEANG DISTRICT, SISAKET PROVINCE

Abstract

The objectives of this research were : 1 ) to investigate personal factors influencing people ’ s decisions to use exercise and fitness center services in Mueang District, Sisaket Province; and 2 ) to examine service selection factors influencing people ’ s decisions to use exercise and fitness center services in Mueang District, Sisaket Province. The sample consisted of 400 people who used exercise and fitness center services in Mueang District, Sisaket Province, selected via convenience sampling. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including the mean, percentage, and standard deviation. The findings revealed that the majority of respondents who used exercise and fitness center services in Mueang District, Sisaket Province were female ( 68 . 50 %). The largest groups were aged 18 - 24 years ( 32 . 00 %), held a bachelor ’ s degree ( 47 . 50 %), were students ( 23 . 00 %), and did not disclose their income ( 28 . 00 %). In addition, the factors influencing the selection of exercise and fitness center services in Mueang District, Sisaket Province were Product, Price, Promotion, Personnel, Process Management, and Physical Characteristics of the Establishment, which were overall rated at the highest level in all aspects.