FACTORS THAT INFLUENCE THE DECISION TO ATTEND RATCHABURI FC

Abstract

The purpose of this research is to study the factors that influence the decision to attend Ratchaburi FC football club and compare the factors that influence the decision to attend Ratchaburi FC football club between men and women. The sample group consisted of 400 fans of Ratchaburi FC and research instrument was a questionnaire, which analyzed the data using descriptive statistics such as frequency, percentage, mean, standard deviation and inferential statistics, including Independent Samples T-test. According to research, the most respondents are women and students ages 20-30, with a monthly income of less than 10000 Thai baht. Physical evidence and presentation are the most influential the marketing mix factor in decision-making. The results of compare the factors that influence the decision to attend Ratchaburi FC football club between men and women. It was found that there was no difference at the statistical significance level of 0.05. However, the information obtained can be used as a guideline for other football clubs or other organizations in terms of factors that influence the decision to watch football or any type of sports.